Choosing a Domain Name
URL = Online Real Estate
Your domain name is your piece of real estate on the world wide web. Also called a web address or URL, it’s how people find each other. We type the domain name into an Internet browser, like Internet Explorer or Firefox.
The standard format for an URL (Uniform Resource Locator) is http://marvic.biz. Some websites, which hold sensitive information like banks or credit card details, are hosted on a secure layer, which provides extra security through encryption. Their URLs begin with https:// instead of http:// and show a little lock on the bottom corner of your Internet browser.
Choosing the right domain name is an important part of a successful website’s design strategy. Firstly, it must tie in with your identity. Our business is called Marvic VOF, so we chose marvic.biz as our domain name.
The second part of choosing your domain name is that it must be easy for people to find what you’re offering. One of our Internet activities is offering entertaining articles about travel and writing.
Because the domain name marvic.biz doesn’t tell people what we do, we created another website called toursandtales.com. This makes it much easier for people to remember our domain name and know what it’s about.
Explanation of Domain Names
A domain name is broken down as: name.extension, in our example marvic.biz. Other extensions include .com, .org, .info and country extensions e.g. .nl, .fr, .ca. If you’re targeting website visitors in your country, then it is best to use your country’s extension.
If you’re attracting visitors from around the globe, using a .com extension is a good idea. You could also register domain names with both extensions, and have one forwarding to the other.
Official terminology for domain names includes TLD (Top Level Domain) for the extension e.g. .biz and SLD (Second Level Domain) for the bit after the http:// in our case, marvic. Often there is also a www included i.e. http://www.marvic.
‘www’ stands for ‘world wide web’ and is the most common sub-domain name provided with a hosting package. Other sub-domains can be created by the webmaster, if the facility is included in the hosting package. An example of a sub-domain is http://webdesign.marvic.biz.
Sub-directories can be created within a sub-domain e.g. http://toursandtales.com/journals/