Get an Effective Website for Your Business

A profitable website is much more involved than just having a nice-looking website that gets a lot of traffic. The architecture of a successful business website takes skill and know-how and when designed properly, it answers customer’s questions, encouraging people to buy. This is also referred to as conversion marketing.

Your website is the most efficient salesperson you’ll ever have!

• It works while you’re working, sleeping, on vacation or travelling abroad.
• When the cat (you) is away … this mouse doesn’t play
• It doesn’t need a pension and doesn’t call in sick
• Your Internet “sales rep” is available 24×7x365!

Customer satisfaction is rule #1. Help your clients find their perfect solution quickly and easily on your website.

Our web design techniques blend functionality and design to give you a search engine-friendly website that loads quickly and is easy to use, and more importantly, your online sales rep interacts with (potential) clients in a friendly and efficient way, increasing your credibility and sales figures.

Take a look at our special offer and don’t hesitate to contact us for your Internet sales rep! Expand your marketing mix with an effective online channel.

Below are some tips that are pertinent to business websites.

Choosing your Domain Name

Where possible, we recommend that a business registers a number of domain names. Firstly, you should register your company’s name with a .com and preferably one with your country code (e.g. .nl or .co.uk). It’s not necessary to have a separate website for each domain, as one can be forwarded to the other.

If your business has unrelated activities, then it’s better to use different domain names and to run separate websites. Your main company website can then describe the different activities and provide direct links to these other websites. Another option is to use sub-domains. This allows you to have completely different websites under one domain name.

For example: our holding website is located at http://marvic.biz. This web design site is housed at http://webdesign.marvic.biz. We use http://streetwires.marvic.biz to promote handcrafted wire art in South Africa.

What should your website look like?

Firstly, it must reflect your business and what you offer. We work closely with our clients to ensure they are totally proud and delighted with the look and feel of their website.

Colour schemes - we design a “skin” based on the information we gather from our clients. If preferred, clients can also tell us exactly which colours they’d prefer for fonts, menus, content and backgrounds by giving us the HEX and RGB numbers.

Fonts - there are just a few fonts that are standard on every pc, so we use these fonts for important content: arial, verdana, sans-serif, georgia and times new roman. If it’s not that important to you that your website appears totally different on your computer to your client’s computer, then you’re welcome to choose another font. We also find a middle ground by means of background and header images. Because the text is embedded in a graphic, we’re free to use any font.

How many pages should your website have?

The size of your website is determined by what your website does, how much information it gives, and how many products or services are listed. Your website can be very detailed, with one product per page, or it can show an overview that lists products with little thumbnail pictures. The idea is that customers can send you an email to order the products.

Successful websites make use of clear photographs, good information, easy online ordering, clear company policies and guarantees. Videos and instruction manuals also enhance your customer’s experience, making them more inclined to order from you.

We’d like to help you set up a successful website that fulfils it’s unique purpose, where:

• your website attracts your best clients, and
• it’s easy for people to get what they’re looking for.

Give your customers a hassle-free experience that will make them want to come back … and share it with their colleagues. Contact us today to discuss your website needs!